Welcome to FLO.
FLO. is joyful and boundaryless, colourful and, most of all, handmade. Born in 2026 from the mind of Fleur Nijdam in Groningen, FLO. set out to create items that inspire positivity.
Whether it's colourful custom scrunchies, quirky prints that make you smile or a unique drawing of your home or a place you love, the most important ingredient in all of our products is attention.
Go and have a look around, there's always more on the way and we're continuously developing new products and categories that you can decorate your home and your life with. As long as it makes you smile, because that's what FLO. is all about.
FLO. Hooked on positive vibes.
Our signature product
Our scrunchies are where it all began. Made with care and cheerful colours, our scrunchies are guaranteed to brighten up your day (or at least your outfit).